Are you a busy entrepreneur struggling to find time to get in shape without sacrificing your business or giving up the foods you love? – we have an offer for only £100
The CEO Weight Loss Transformation Challenge is designed specifically for you. In just 28 days, you can lose 5-10+ lbs, boost your energy, and feel amazing—without hours spent at the gym or following restrictive diets.
Joey, a seasoned Weight Loss & Performance Coach, has helped over 400 CEOs and professionals lose 20-40 lbs in just 90 days over the last decade.
Before becoming a coach, Joey worked for the NHS, struggling to balance long hours with his health. After years of yo-yo dieting and exhausting workouts that led to injuries, Joey discovered a unique approach called ‘Adaptive Fuelling’.
The result? Joey dropped 22 lbs in 90 days, gained muscle, and eliminated chronic injuries—while enjoying his favourite foods and cutting his exercise to just 1-2 hours a week. Now, he helps CEOs regain control of their health and unlock their true potential.
Why This Challenge Works
This challenge is designed to seamlessly integrate into your busy lifestyle. In just 15 minutes a day, you’ll start seeing real, sustainable results without giving up your favourite foods. You’ll also have access to a fitness and nutrition app to track your meals, portions, and workouts, along with detailed feedback from Joey to ensure you stay on track.
Here’s What You’ll Get:
- Goal-Setting & Mindset Upgrade: Learn to set clear, achievable goals and cultivate a mindset for success.
- The 3 Habit Rule: This super-simple approach focuses on 3 core habits each week—making it easy to stay on track and see progress without overwhelm.
- Personalised Plan: A 1-1 session when you join ensures your plan is tailored specifically to your needs, goals, and lifestyle.
- Weekly Lessons & Q&A: Learn key strategies each week through video lessons and live Q&A sessions to ensure you stay motivated and supported.
- Access to the Fitness & Nutrition App: Track your progress, meals, portions, and workouts, while receiving feedback and adjusting for optimal results.
- Accountability & Habits: Building habits for long-term success is key to weight loss, and this challenge keeps you accountable every step of the way.
The 28-Day Challenge Breakdown:
Week 1 – Diet & Fat Loss: Learn portion control, simple nutrition strategies, and kick-start your fat loss journey with actionable steps.
Week 2 – Eating for Energy: Optimize your meals to fuel productivity and energy throughout the day. No more midday slumps!
Week 3 – Fitness & Strength: Incorporate quick, effective workouts tailored to your schedule and fitness level to build strength and burn fat.
Week 4 – Lifestyle Transformation: Build lasting habits and strategies to maintain your results beyond the challenge and integrate fitness and healthy eating into your everyday life.
BONUS: A free 1-1 coaching session with Joey to personalize your plan and maximize your success.
Join the Challenge Today!
For a limited time, this 28-day transformation is available for just £100 BBX. Get ready to lose weight, gain energy, and transform your life—all without sacrificing the things you love.
Ready to start your journey? Sign up now and take action today to secure your free 1-1 coaching session with Joey.
Let’s make this your most successful year yet—starting now!
Here’s what some of Joey’s clients have to say:

Interested? Contact Joey on joey@p2pfitness.co.uk
Alternatively, contact Jason on jason.brown@bbxworld.com or 01202 836 065









