Our B2B and B2C marketing data is unrivalled in volume, depth, compliance and quality, but the most important thing about our data is our expertise. We are a team of data experts who are passionate about data who can deliver the best results on your direct marketing campaign.
We can help with
- Verify, Cleanse and Enhance your Data
- Acquire New Customers
- Full Service Planning and Execution
- Data Analytics and Insight
- Market Research
- Data Compliance Consultation
We’re passionate about data and we have been since 1994. Our team consists of marketing data experts, data geeks and data compliance nerds. We want to help you with your challenges, no matter how complex.
With a combined experience of more than 150 years, we have a culture that encourages us to think outside the box and deliver creative solutions that really make a difference to our clients.
Verify, Cleanse, Enhance
DBS Data offers a comprehensive service called DataMOT, designed to help businesses verify, cleanse, and enhance their data. This service aims to ensure that companies maintain accurate, up-to-date, and compliant data, thereby reducing marketing costs, improving return on investment (ROI), and adhering to data protection regulations such as GDPR.
Key components of the DataMOT service include:
- Verify: Standardizing address data and validating individual records within customer databases to ensure accuracy.
- Cleanse: Utilizing data processing expertise to merge, deduplicate, standardize, and cleanse data in preparation for campaigns. This includes access to major suppression files to remove outdated or deceased records.
- Enhance: Adding valuable insights, such as identifying home movers or upcoming birthdays, to trigger targeted marketing campaigns and improve customer segmentation.
By addressing issues like data degradation—where up to 30% of data can become obsolete within a year—DBS Data’s solutions help protect marketing budgets, preserve brand reputation, and ensure compliance with data regulations.
Acquire and Retain Customers
DBS Data offers comprehensive B2C and B2B data solutions to help businesses acquire new customers and retain existing ones. Their services include customer insight and audience creation, campaign planning, data cleansing, print production, and post-campaign analysis. For B2C marketing, their LifeBase product provides access to 25 million individuals across 15 million households, enabling targeted direct marketing campaigns. For B2B marketing, their BusinessBase product offers data on over 2.5 million companies and 8.2 million decision-makers, facilitating precise business marketing efforts.
Full Service Planning and Execution
DBS Data offers a Full Service Campaign Delivery to manage the entire marketing campaign process, ensuring reduced costs and improved results. Key components include:
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Customer Insight and Audience Creation: Combining your customer data with UK consumer and business data to generate detailed insight reports, facilitating strategic planning for customer acquisition.
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Campaign Planning: Accessing a wide range of data sources—transactional, lifestyle, and specialist—to tailor campaigns that balance response rates and reach, aligned with your objectives.
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Data Bureau Services: Sourcing, merging, standardizing, and cleansing data from relevant suppliers to prepare accurate and compliant mailing lists.
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Print Production and Fulfilment: Partnering with multiple print companies to provide seamless direct mail campaign experiences, from design to delivery.
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Post-Campaign Analysis and Optimization: Analysing response data to deliver detailed reports on each segment, offering recommendations to enhance future campaign performance.
This comprehensive approach addresses common challenges such as limited in-house resources, managing multiple vendors, and the need for deeper customer insights. By leveraging an extensive network of providers and in-house expertise, DBS Data ensures efficient and effective campaign execution
Analytics and Insight Solutions
DBS Data offers Analytics and Insight solutions to help businesses enhance their marketing strategies by understanding customer behaviour and preferences. Key services include:
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Customer Segmentation and Profiling: Analysing customer data to identify distinct segments and create detailed profiles for targeted marketing.
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Behavioral Analysis: Examining consumer actions to predict future behaviour’s and inform strategic decisions.
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Dynamic Real-Time Profiling: Maintaining up-to-date customer profiles with models suggesting the next best actions.
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Profitability and Propensity Models: Assessing customer value and likelihood to purchase to prioritize marketing efforts.
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Dashboards and Reporting: Providing visual tools and reports to monitor campaign performance and ROI.
By integrating their B2C and B2B data universes with your customer information, DBS Data delivers actionable insights to optimize customer acquisition, retention, and growth strategies.
Market Research
DBS Data provides tailored market research data solutions to meet both quantitative and qualitative research needs. Key offerings include:
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Extensive Data Access: Utilizing a vast pool of compliant B2C and B2B data to reach specific target groups.
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Diverse Sampling Methods: Offering online and offline samples, total sampling, project-specific panel recruitment, and custom panels.
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Multi-Channel Recruitment: Engaging various channels to attract and pre-approve suitable participants, ensuring faster project completion and relevant results.
These services address challenges such as reaching difficult target groups, conducting targeted online surveys, and obtaining representative phone samples for tele-research.
Data Compliance Consultation
DBS Data offers Data Compliance Consultation services to help businesses ensure their data practices are responsible and adhere to current legislation. Key services include:
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Consultation and Auditing: Evaluating data protection, information governance, and compliance to meet requirements of DPA, EU PECR, ICO Guidance, and UK GDPR.
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Training Programs: Providing engaging sessions to educate employees on data legislation responsibilities, transforming compliance into an accessible subject.
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Information Governance Support: Assisting directors and CEOs in fulfilling their fiduciary duties by developing relevant and achievable data policies.
These services aim to identify potential risks before they become issues, ensuring businesses maintain compliant and responsible data practices.
Interested? Contact DBS on ellyse.d@dbsdata.co.uk or 01245 397 570 / 07831 266 922
Alternatively, contact Yumna at BBX on yumna.wassung@bbxworld.com or 01202 835 984
