Position Your Brand Alongside Leadership Greatness in Professional Leader Magazine - GUARANTEED Click-throughs

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PROFESSIONAL LEADER MAGAZINE

ABOUT THE PUBLICATION

Biannual digital publication

18 924 readership
5288 active readers
Viewable via interactive online app
Over 80 pages per issue
Created solely for management e-learning
Read on any digital device with cross-platform compatibility
Download as a high-res PDF to any device
Double-page-spread flipbook design

Read: The Nick Vujicic Interview

Read: The Richard Denny Interview

Exclusive interviews with internationally recognised thought leaders.

Each issue is for leaders who want to influence output, growth, change, and culture.

Guaranteed Clicks. Real ROI. Next-Level Advertising.

Welcome to a new era of results-driven marketing with Professional Leader Magazine — the only leadership publication that guarantees direct traffic to your website.

When you advertise with us, you’re not just investing in brand visibility — you’re securing measurable returns with every campaign.

✅ Click-Throughs. Guaranteed.

With every 24-month advertising contract, we guarantee a minimum number of click-throughs to your website. Your campaign includes placement in four consecutive issues, and we actively monitor performance to ensure delivery.

25% of guaranteed clicks targeted per issue
Weekly optimisation to maximise impact
If we fall short, we fund a dedicated Google Ads campaign to make up the difference — at no cost to you

This isn’t just an ad. It’s a marketing guarantee — backed by live data, proactive support, and accountability.

Maximise ROI with Dual Exposure

Each magazine issue features your advert:

Inside the digital publication (hosted on issuu.com for SEO and global reach)
On a dedicated issue landing page at nicholashill.com (launching Summer 2025)

This dual placement doubles your exposure and engagement. Users visit the landing page to browse summaries and ads — with your brand front and center, hyperlinked directly to your website for instant action.

How Click Tracking Works

All traffic is promoted via Google Ads, managed in-house by our expert marketing team
Ads drive users to optimised landing pages on nicholashill.com for seamless engagement
Every click is tracked using Google Analytics, so you and your team can see the results in real time

No more guesswork. You’ll know exactly what your campaign is delivering — from impressions to interactions.

Marketing That Works Harder

This hybrid strategy gives you:

The brand power of an 80-page leadership publication
The precision and insight of digital campaign analytics
A guaranteed minimum return in the form of real, trackable website visits

Your Results Are Protected

If, by the end of your 24-month term, the total click target hasn’t been reached, we’ll fund a custom Google Ads campaign to hit your promised numbers — using the same proven tactics we apply to our own magazine promotion.

Invest in Confidence. Advertise with Certainty.

No other leadership magazine offers this level of performance assurance. Partner with Professional Leader Magazine and transform your ad into a measurable, high-performing asset.

Secure your space now and gain guaranteed exposure, measurable ROI, and a campaign that delivers.

We have 5288 ACTIVE READERS

Nicholas Hill Academy Ltd has over 700 clients, including Corporations, SMEs, Government, and Non-Profits. Our featured client list comprises 4,100,660 employees. In today’s workplace, the typical manager-to-employee ratio is 1:10, meaning we have a potential audience of 41,000 managers who could receive direct recommendations from HR to download Professional Leader Magazine. However, we are unable to track internal client links.

Our previous publication, Managerial Magazine (2012-2017), achieved an average Click-Through Rate (CTR) of 7.56%. Our current opted-in database of 6,874 contacts (clients, prospects, course participants, associates, and suppliers) generates a 5% to 12% CTR (av. 9%). A second campaign in the next quarter generates a 2% to 6% CTR (av. 4%).

Google Ads: 3267 reads

Clients (1): 618 reads

Clients (2): 274 reads

Issuu: 478 reads

Joint Ventures: 326 reads

Social Media: 197 reads

Email Signatures: 128

Total Active Readers: 4288

18,924 READERSHIP

Traditional print magazine publishers use a 6x to 10x Pass-Along-Rate (PAR) to estimate readership based on physical redistribution. However, digital readership must be calculated differently, focusing on active engagement and shared distribution. For Professional Leader Magazine, we apply a conservative PAR reflecting how often digital copies are forwarded internally within organisations. We use a multiple of 6x PAR for our opted-in client database and 3x PAR for all other campaigns. This approach reflects a realistic audience that engages with Professional Leader Magazine beyond just the initial recipients.

Google Ads PAR 3+: 9801 reads

Clients (1) PAR 6+: 3708 reads

Clients (2) PAR 6+: 1644 reads

Issuu PAR 3+: 1434 reads

Joint Ventures PAR 3+: 978 reads

Social Media PAR 3+: 591 reads

Email Signatures PAR 6+: 768 reads

Total Readership: 18,924

Read: The Nick Vujicic Interview

Read: The Richard Denny Interview