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Find your meaning in Marketing.
Marketing is more effective when you have the right tools to understand your campaigns’ performance. VariaMetrix cuts through the noise to focus on what affects your ROI. Our cross-platform drag-and-drop visualisation tool gives you immediate actionable insights and reports with just a click. This informative and interactive tool makes your analytics job more meaningful, profitable, and maybe even fun!
What we can offer/provide?
OWN YOUR DATA
VariaMetrix offers first-party tracking that ensures complete ownership of all your collected data. VariaMetrix even exports data it ingests from other tools so you can keep a copy for yourself.
FLEXIBLE DASHBOARDS
Drag-and-drop interactivity and responsive filters make it easy to build VariaMetrix dashboards in seconds without having to work with clunky APIs. You never have to worry about losing your work because you can access your historical dashboards at any time.
AUTOMATED REPORTING
VariaMetrix exports dashboards to PowerPoint, PDF, spreadsheets, and more. It lets you schedule reports for future processing and delivery so reports are always ready when you are.
AGENCY SOLUTIONS

VariaMetrix is an agency-friendly tool that streamlines your work with clients and showcases the effectiveness of everything you do for them. Write executive summaries directly with the data and filter it to demonstrate your value proposition. Save time by automating the build and delivery of reports and dashboards. As an agency partner, you’ll have full access to this powerful tool and the ability to resell it to your clients at your rate, white-labelled for your brand.
Automated, presentation-ready reporting –
Export any dashboard directly to PowerPoint. Every chart block is a slide that uses native Office data. That means you can apply your agency templates with one click—fully white-labelled.
Insights discovered by one are visible to all –
VariaMetrix annotations are attached to the data, not the chart. When an analyst adds notes to a report, all other reports that pull the same data get to see it. This builds a central knowledge base, preventing communication mishaps.

Separate dashboards for clients and management –
It’s important to keep works-in-progress from cluttering up clients’ attention—or worse, presenting incomplete or misleading information. VariaMetrix allows you to publish dashboards to clients when you’re confident with them and on your terms.
Easy set-up without developer support –
Ease-of-use is one of the core goals of VariaMetrix. The faster you get set up and the easier you can create reports, the sooner you can start providing top-tier value to your clients. Nearly everything is drag-and-drop or uses simple configuration panes, with the minimal code-fussing.
You own the data –
“Free” third-party analytics services collect data on your behalf, use it for their own purposes, and let you have some of it back. VariaMetrix gives you complete access to all of the data it collects, and always makes it available for export or reporting or anything else you want to do with it.








