Business: Amber Foundation
Industry: Charity
Amber Foundation is a UK-based charity that supports young people facing serious life challenges, including homelessness, unemployment, and lack of direction. Through structured, residential programmes, Amber helps young people rebuild their confidence, learn practical skills, and take their first steps toward independence.
The Challenge
The Challenge Amber Foundation needed to overhaul their website and improve their digital visibility to:
- Raise more awareness
- Attract donors and supporters
- Better serve young people accessing their services
But with limited cash available, they couldn’t afford to fund both a new website and the ongoing digital marketing services needed to maintain visibility. Like many charities, they were stuck between ambition and budget.
The BBX Solution
BBX worked closely with the Amber Foundation to create a sustainable solution, without requiring large cash outlays.
- Raised over £27,000 in Digital Trade Credits (DTC) from supportive BBX member
businesses, treated as charitable donations
- Matched Amber with a reputable digital agency in the BBX community who accepted
DTC in exchange for work
- Delivered a new, professionally designed website and provided ongoing SEO and
digital marketing support
- Enabled Amber to use additional DTC for operational needs, including print materials
and office furniture
This model combined the generosity of the BBX network with smart supplier matching to provide real, lasting impact.
The Results
- Raised over £27,000 in Digital Trade Credits (DTC) from supportive BBX member
businesses, treated as charitable donations
- Matched Amber with a reputable digital agency in the BBX community who accepted
DTC in exchange for work
- Delivered a new, professionally designed website and provided ongoing SEO and
digital marketing support
- Enabled Amber to use additional DTC for operational needs, including print materials
and office furniture
"BBX helped us turn a dream project into a reality — without the usual funding pressure. It’s enabled us to reach more people, tell our story more clearly, and improve the way we operate."
Why It Matters
This case shows how charitable organisations can use BBX to access critical services they wouldn’t normally afford. Amber Foundation didn’t just save cash, they gained professional support, expanded awareness, and deepened their connection with the business community.
It’s a new kind of giving — one that delivers real, measurable outcomes through practical trade.
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